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17 August 2022

4 ways to monetise your courses with LMS e-commerce integration

Jonny McAlister

Head of Customer Experience

How to use LMS e-commerce integration to monetise your courses and learning content.

Your learning content is valuable and, depending on the circumstances, you might want to monetise your courses to capitalise on that value.

There is no shortage of ways to sell things online and plenty of e-commerce platforms from which to choose. But if the focus is on high-quality learning, it makes sense to have a learning management system as the basis for managing and delivering your courses.

There are various ways to achieve LMS e-commerce integration so that you can sell and deliver courses via a single platform to maintain user experience and learning experiences. Ideally, you don’t want to be sending people to one platform to buy courses, then to another to complete the learning. We explored many of the options for using an LMS to sell courses directly in this blog post.

That should give you a detailed rundown of the technological considerations of LMS e-commerce integration, but what about the monetisation models? Again, there are plenty of options available.

Selling courses to customers

If your business has a strong reputation for its knowledge or skills in a particular field, you could create a revenue stream from sharing that know-how with your customers. We’ve worked on several online learning platforms that enabled our customers to train their customers. Depending on the nature of your business and your customer relationships, it might be possible to monetise courses that deliver valuable training or expertise.

We helped Sinclair Pharma to create an LMS that replicates the sales and training experience that would previously have been carried out in person by a rep.

Selling courses to the public

A broader option would be to sell courses to the public. Again, this could be in order to share your organisation’s knowledge in one or several areas to those who want to build their expertise in those niches. If you’re the go-to company for making widgets, anyone with a personal or professional interest in widget-making might be prepared to pay for your help in upskilling. Who knows, you might even develop a recruitment pipeline in the process.

Alternatively, maybe selling courses is your business model. We worked with online distance learning provider Learna to create a Moodle LMS platform through which to deliver its Postgraduate Diplomas, Masters and MBA courses.

Subscriptions

Perhaps you’re a membership organisation that wants to offer access to a range of courses and resources to your members. Or maybe you want learners to be able to subscribe to a specific area of study. If so, a subscription model might be the way to go. Use one of the LMS e-commerce integration options to collect a monthly or annual subscription fee, and then deliver the relevant courses via your LMS.

Paid assessments and qualifications

If your organisation is a trade body, membership organisation or an educational institution, you could charge for examinations or assessments that serve as your stamp of approval on a candidate’s level of knowledge. You might already be doing this in another form, but an LMS e-commerce integration will allow you to handle registration, payment and assessment via a single platform. We recently worked with the Association of the British Pharmaceutical Industry to create a Totara Learn platform that serves as a hub for its examinations.

Talk to us about ways to monetise your courses

If you’re interested in an LMS e-commerce integration, fill out the form below for a chat about your plans and how we can help you.

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