19 November 2020

Kenny McCormack

Senior Solutions Architect

Major manufacturers and suppliers are using online learning to train other people’s employees. Learn how to train resellers and retailers using an LMS.

Clearly, online learning is a hugely effective way for companies to teach their staff about new products and how to sell them. But many manufacturers, producers and wholesalers have no direct relationship with the people responsible for selling the majority of their products on a daily basis. E-learning is changing that.

We’ve worked with some of the biggest companies in the world, including Amazon and Samsung, to create learning management systems that are used by staff employed by their stockists.

For all the digital presence of companies of that size, a big proportion of sales still come from bricks-and-mortar retailers. To make the most of that situation, they need to train resellers to be the best salespeople they can be for a particular product. An LMS gives the opportunity to reach those on the shop floor directly with the information and motivation they need to sell more products.

So, how do you ensure that everyone selling on your behalf – right down to the part-time Saturday worker at your smallest reseller – is recommending your products over your competitors’ products?


Be useful

The information on your LMS needs to be relevant. It needs to give retail staff the product information that matters to their customers. The user experience of your LMS needs to be such that the product training follows a logical process and that information is easy to find and navigate.


Encourage friendly competition

Appeal to people’s competitive nature by adding leaderboards and other gamification elements to the learning you’re offering. Establishing themselves as a leading expert on your products in their store, their region or country will be compelling for many sales staff.


Give perks and prizes

Build goodwill and increase engagement by offering rewards to those who complete your training. This could be a prize for topping the leaderboard, for completing a course on a product or product range or for regular engagement with the LMS. Why not make your products the prizes to give your top advocates even great knowledge and experience of using them?


Provide useful downtime

If it’s a quiet day on the shop floor, your reseller could lurk behind the shelves checking their social media or they could get their phone out in full view to complete some training on your products. Only one option is likely to get the approval of their manager and potentially increase their commission come the end of the month. So make sure your LMS is responsive and ideally includes offline sync, so your learners can use it even if they don’t have an internet connection.


Be bitesize

If you know retail staff will be using your platform when they have a few spare minutes on their hands, design your courses so that they can accomplish something within that time. That means short, focused courses; multimedia learning materials; and quizzes. And make sure it’s easy for the learner to track their progress throughout each course.


Be available

You’re seeking out a direct relationship with retail staff you wouldn’t have been able to reach in the past. Give your learners equal footing in that relationship by using the LMS as a way for them to contact you with questions, concerns and suggestions.

Learn more about the platforms we built for Samsung and Amazon, or get in touch using the form below to discuss how you could train resellers who sell you product or service.

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Samsung Backstage, an LMS for retail staff

This year’s full platform refresh gives our users what they’ve been asking for and more: a significantly upgraded learning experience across web and app, bite-sized learning content that makes learning even more fun and engaging and a points system that rewards them for their investment in the platform. We’re really proud of this work, and we are excited to build on this year’s innovations going forward.

Mike Edwards

Retail & Contact Centre Director

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A finance LMS for money transfer giant Western Union.

Sometimes you expect to be able to work with a platform straight out-of-the-box, but there are always quirks when it comes to adapting to your systems. Synergy Learning were instrumental for us in providing the development and consultancy we needed.

Tomas Lionikas

Senior Manager for Global Agent Training

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NFRSLearn, an award-winning public sector LMS

We were impressed with the flexibility and the level of consultancy that Synergy Learning was able to provide. They were able to understand our requirements and create a user friendly learning portal for staff, and one that we can amend and be comfortable using without having to go back for minor changes.

Steve Wass

E-Learning Team

Save the Children's LMS, an example of an LMS for charities

Synergy Learning is always really responsive. The team is very approachable and communicative – they reach out to me a lot and stay in contact even when we don’t have ongoing work. Given a short deadline, they are always able to work to really tight timelines. They’re also very flexible when those timelines change.

Caroline Quane

Global Learning Technologies Manager

Healthcare LMS for NHS UHB

We would like to thank Synergy Learning for turning this project around so quickly. UHB is one of the largest teaching hospital trusts in England and we are at the forefront in the fight against COVID-19, along with our colleagues across the rest of the UK. We are very proud to be launching this platform in the West Midlands and hope it helps alleviate some of the worries I know many colleagues have.

Tracey Starkey-Moore

Deputy Director of Education

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